aether apparel
luxury outerwear retailer
Instagram Strategy
Aether’s Instagram strategy was based on our content pillars which supported the client’s world and the clothes they wore within it. These content pillars included product (action and studio shots), outdoor adventure (specifically skiing and motorcycling), aspirational travel, social justice and service, technology and cars. With a two feed post a day strategy, the goal was to feature product in every other post.
Instagram stories
Stories are used to accompany feed posts and highlight other longer term campaign goals. Once in Instagram, all products were given Instagram Shopping tags connected to Shopify and CTAs included swipe-ups to the product landing page. View particular Story examples below.
