Brand & Content Strategist

Strategy that
moves the needle.
Content that
earns attention.

I'm Maura Grace — I build digital presence from the ground up. Seven years of turning brand vision into content, campaigns, and measurable growth.

View My Work Work With Me
Maura Grace
Based in
Green Bay, WI
Brand Strategy ✦ Content Creation ✦ Instagram & Meta ✦ Google Analytics 4 ✦ UX & Copywriting ✦ Paid Social ✦ WordPress ✦ Wellness & Hospitality ✦ Outdoor Industry ✦ Brand Strategy ✦ Content Creation ✦ Instagram & Meta ✦ Google Analytics 4 ✦ UX & Copywriting ✦ Paid Social ✦ WordPress ✦ Wellness & Hospitality ✦ Outdoor Industry ✦
What I Bring

Full-stack marketing.
Strategy to execution.

I don't hand off strategy and disappear. I build it, execute it, measure it, and iterate. Every decision is grounded in both creative instinct and real data.

01
Strategy
Brand positioning, content pillars, campaign planning, and platform architecture — built around your audience and goals, not guesswork.
Brand Positioning Campaign Planning IA & UX Platform Strategy
02
Content
UGC, social content, copywriting, and visual storytelling that feels native to the platform and true to the brand — not content for content's sake.
UGC & Video Copywriting Brand Voice Visual Direction
03
Results
GA4, paid social, audience growth — every effort tracked and translated into plain-language insights that actually drive the next decision.
GA4 Analytics Meta Ads Reporting Growth Strategy
Selected Work

Case studies — strategy,
execution, and the data.

Weiler Academy
Brand Strategy UX Redesign Paid Social +544% Instagram GA4

Rebuilt the digital presence of a holistic wellness center from the ground up — new website, new brand voice, new content strategy, and measurable results across every channel.

View Case Study
Generations Marketplace
Social Media Content Creation Community Building

Social media strategy, content creation, and community management for a beloved local marketplace, cafe, and restaurant in Green Bay, WI.

Coming Soon
About Me

From Carnegie Hall
to content strategy.
The through line
is storytelling.

Before I was a strategist, I was a performer. As a professional coloratura soprano, I sang at Carnegie Hall, Lincoln Center, and opera stages across Italy, China, and the US. Performance taught me things no marketing course ever could: how to read a room, hold attention, and make something genuinely land.

I discovered marketing while managing social and digital for Grammy Award-winning musicians and arts organizations in New York City — and turned that into a 7-year career spanning wellness, hospitality, outdoor, SaaS, and the arts.

Read My Story
Maura Grace by the lake
What I Do

Where I can
help you grow.

I work with brands at every stage — from building something from scratch to scaling what's already working.

Get In Touch
01
Brand & Content Strategy
Positioning, voice, content pillars, and platform strategy built around your audience.
02
Social Media Management
Content creation, scheduling, community management, and reporting across Instagram, Facebook, and TikTok.
03
Website & UX
Copy, information architecture, and content strategy for WordPress sites. Booking and e-commerce setup.
04
Paid Social Campaigns
Meta Ads strategy, creative, targeting, and performance reporting built to drive real results.
05
Analytics & Reporting
GA4, Square, and social analytics translated into plain-language insights that drive decisions.
06
UGC & Content Creation
Authentic video and photo content created for brands in wellness, food, and outdoor lifestyle.

Let's build something
worth talking about.

Whether you're a brand looking for a strategic partner or a team looking for your next hire — I'd love to hear from you.

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