Alexa Tarantino
saxophonist/woodwind doubler, educator, composer
I create all the content for Alexa’s Instagram. Through planning monthly and weekly schedules I post 6 feed posts per week and stories every day. When I first began working for Alexa, she had a little over 4,000 followers and we have reached 26.2K two years later all through organic growth.
An on-going project is refreshing Alexa’s YouTube page. I have categorized her 200+ videos into playlists and create cover thumbnails by category or concert. I also do her video editing adding slides and marketing information throughout.
Merchandise Announcement
September 2020 we announced Alexa’s merchandise line. I designed the products and coordinated shipping through Printful.com. Products include apparel, posters, stickers, laptop cases, and more. Below is the Instagram Story campaign. All products were tagged with Instagram Shopping tags and CTAs included swipe-ups to the specific product landing page on her website.
Video
This is a digital EPK for Alexa’s newest record, Clarity, with Posi-Tone Records. Her goals were to feature those who were involved with the making of the album and get to know the meaning behind some of her music.