01
Positioning, voice, content pillars, and platform strategy built around your audience and goals. I help brands figure out what to say, who to say it to, and where — then build the system to deliver it consistently.
Brand Positioning
Content Pillars
Platform Strategy
02
Content creation, scheduling, community management, and monthly reporting across Instagram, Facebook, and TikTok. Organic and paid working together, not in silos.
Instagram
TikTok
Facebook
Community
03
Copy, information architecture, and content strategy for WordPress and Squarespace sites. I rebuild navigation systems, rewrite service pages, and integrate booking tools so your site actually converts.
WordPress
Copywriting
IA & UX
Booking Integration
04
Meta Ads strategy, creative direction, audience targeting, and performance reporting. Built to drive real traffic and conversion — not just impressions. I've scaled paid social from near-zero to meaningful volume.
Meta Ads
TikTok Ads
Audience Targeting
05
GA4, Square, and social analytics translated into plain-language reports that actually drive decisions. Monthly reporting, campaign performance analysis, and growth tracking built into every engagement.
GA4
Social Analytics
Monthly Reports
06
Authentic short-form video and photo content for outdoor, lifestyle, and wellness brands. I create in the environments where these brands live — on snow, on trail, and in the spaces their customers love.
Short-Form Video
UGC
Lifestyle Content