Brand & Content Strategist with 7+ years building digital presence across wellness, hospitality, outdoor, SaaS, and the arts. I bring a performer's instinct for audience and a strategist's eye for data.
Before I was a strategist, I was a performer. As a professional coloratura soprano, I sang at Carnegie Hall, Lincoln Center, and opera stages across Italy, China, and the US, including my New York City debut as the Queen of the Night in Mozart's Die Zauberflöte. Performance taught me things no marketing course ever could: how to read a room, hold attention, and make something genuinely land.
Marketing found me while I was living in New York City, managing social media and websites for musicians and arts organizations. I worked alongside Grammy Award-winning composer and pianist Steven Feifke, saxophonist Alexa Tarantino, vocalist Veronica Swift, and some of the city's most iconic jazz institutions. I discovered I loved telling a brand's story just as much as I loved telling one from a stage. So I turned that into a career.
Today I'm a Brand & Content Strategist with 7+ years of experience spanning wellness, hospitality, outdoor, SaaS, and the arts. I've worked at a growth marketing agency in New York, led digital strategy for a jazz festival in Vail, built TikTok channels from scratch for music software brands, managed influencer campaigns for Aspen Snowmass and The Little Nell, and now lead integrated marketing for two businesses under one roof in Green Bay, Wisconsin.
My approach is creative and data-backed in equal measure. I build the strategy, execute the content, and measure what matters. Because one without the other is just guessing.
When I'm not in a content calendar or an analytics dashboard, I'm on snow. I'm a PSIA-certified ski instructor at Vail Resorts, a Children's Alpine and Adaptive Specialist working with kids across all ability levels, including children with cognitive and visual disabilities. It's some of the most meaningful work I do.
From lakeside mornings in Wisconsin to powder days in Colorado, the outdoors is where I find my best ideas, and where I create content that helps brands in the outdoor and lifestyle space tell their story authentically.
I specialize in UGC and short-form video for outdoor and lifestyle brands, content grounded in strategy, driven by data, and made to resonate. From lakeside Wisconsin to Colorado's back bowls, I create in the environments where these brands live.
Whether you're a brand looking for a strategic partner or a team looking for your next hire, I'd love to hear from you.
