Every project starts with a question: what does this brand need to grow? Here's how I've answered it across wellness, hospitality, music, and the outdoor industry.
Weiler Academy had a loyal community and an exceptional in-person experience. What it needed was a digital presence that matched. In January 2026, I came on board to lead integrated marketing across the website, social media, and paid campaigns.
Content strategy, TikTok launch, and brand identity for a European artisan marketplace, bistro, and cafe in Green Bay, Wisconsin. Instagram profile views up +176% month over month.
Increased website traffic 216%, new user traffic 81%, and achieved a 42% email open rate through segmented lifecycle campaigns for this renowned Colorado jazz festival.
Launched MakeMusic Cloud's TikTok channel from zero, earning 26K+ organic views in 4 days. Led paid and organic digital strategy across four music software brands.
Short-form video and photo content grounded in strategy and made to resonate. I create in the environments where these brands live — on snow, on trail, and in the outdoor spaces their customers love.
Whether you need a strategic partner for a campaign or a full-time hire for your team, I'd love to hear what you're building.
