Selected Work

Case studies in strategy,
execution, and the data.

Every project starts with a question: what does this brand need to grow? Here's how I've answered it across wellness, hospitality, music, and the outdoor industry.

Generations
Marketplace
Social Media Content Creation Community

Social media strategy, content creation, and community management for a beloved local marketplace, cafe, and restaurant in Green Bay, Wisconsin.

Vail Jazz
Foundation
SEO Email Paid Social

Increased website traffic 216%, new user traffic 81%, and achieved a 42% email open rate through segmented lifecycle campaigns for this renowned Colorado jazz festival.

Peaksware
Music Brands
TikTok Content Strategy SEO

Launched MakeMusic Cloud's TikTok channel from zero, earning 26K+ organic views in 4 days. Led paid and organic digital strategy across four music software brands.

Content Creation & UGC

Authentic content
for brands that
live outside.

Short-form video and photo content grounded in strategy and made to resonate. I create in the environments where these brands live — on snow, on trail, and in the outdoor spaces their customers love.

Carv Halfdays Kulkea Fera Portland Gear
View Content Portfolio
Halfdays ski content
Halfdays
Kulkea trail content
Kulkea
Portland Gear lifestyle content
Portland Gear
Mountain Weekend content
Mtn Weekend

Ready to grow
your brand?

Whether you need a strategic partner for a campaign or a full-time hire for your team, I'd love to hear what you're building.

Get In Touch Learn More About Me