Posts in Marketing Publications
The Rise of Dark Social and Why it Matters

Did you know that 84% of social sharing is considered Dark Social? But Dark Social is not what you may think. Since the release of iOS 14, data tracking has become increasingly difficult for marketers and with users more inclined to protect their privacy, social sharing has fallen off our analytics radars resulting in it going "dark." Published by NoGood.io

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The Complete Guide to TikTok UGC

By using TikTok UGC in your organic and paid TikTok marketing strategy, ads appear natively and authentically to your targeted audience. We'll take you through the exact steps we use when building a TikTok UGC flywheel for growth followed by best in class brand examples.

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