dark social — Maura Grace

The Rise of Dark Social and Why it Matters

Did you know that 84% of social sharing is considered Dark Social? But Dark Social is not what you may think. Since the release of iOS 14, data tracking has become increasingly difficult for marketers and with users more inclined to protect their privacy, social sharing has fallen off our analytics radars resulting in it going "dark." Published by NoGood.io

Marketing PublicationsMaura GraceNovember 17, 2022social media, social media manager, content creation, content marketing, marketing blog, marketing strategy, dark socialComment

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